The Waag Society in Amsterdam wants people to buy less fast fashion clothing and think more about sustainability.
For this project we decided to focus on the concept of craftsmanship and repairing old clothing items, instead of buying a new one in the store.
We decided to do a guerrilla marketing campaign to trigger people to go to
the website, where you can sign up for a workshop about repairing clothes.
This weekly workshop is given by different craftsmen from Amsterdam. Our goal is to teach people how to fix their own clothes, in stead of throwing the items away, so they can wear the items for a very long time.
Even in your 💯’s.